Mission

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“To inform readers about emerging bands and artists with a focus on Southern California’s Inland Empire.”

First, let’s get this whole conflict of interest thing out of the way.

I’m in a band. Have been for more than three years. During that time, I’ve crossed paths with some talented, hard-working artists and musicians. But unfortunately, bands need more than good songs and a few music and social media sites. They need a wider audience. They need exposure. They need a chance.

I know public relations companies and bloggers offer their services in exchange for money. This site is not one of those. I don’t begrudge anyone trying to make a dollar in the age of the Internet. Fortunately, I don’t need anyone’s money (except my employer’s!), so I can profile the bands I choose. And I will.

As a musician, I understand the work that goes into writing and arranging songs. I’m not here to disparage people’s work. There’s enough of that floating around already. I’m not the arbiter of good taste. If you see how I dress, that point is driven home immediately. These profiles and write-ups are intended to be more conversational than anything.

The number of local journalists – and periodicals, for that matter – is dwindling and their time is spread razor thin. So it’s time to look after our own.

During a recent show with another band, myself and another local musician talked about the number of good local bands – bands that most people don’t know about. This is the first step in correcting that deficit.

For the journey, my friends,

Nick